Why would I Access Watchlist Analytics?

Watchlist Analytics provide comprehensive visualizations of campaign and content delivery and impressions, enabling users to gain actionable intelligence in ways never before possible. 

How do I Access Watchlist Analytics?

Select your desired Watchlist(s). Toggle the Watchlist from Mentions View to Analytics View by clicking on the corresponding tab at the top. In Analytics View, users may access Watchlist data including Nielsen Impressions:

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Analytics displays Mentions (delivery) by default. Click Impressions at the top-left corner above the graphs to view demographics and advertising exposure:

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Click the Print icon in the top-right corner to print or save the graphs as a PDF:

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PRO TIPS

  • Veritone displays Impressions based on the most recent 12+ National Nielsen Book. Per Nielsen, this book is based on areas measured by both PPM and Radio Diary methodologies. 
  • Impressions reflect DMA data with market spill.
  • Data & visuals in the Analytics tab are dynamic and will adjust according to Watchlist selection and any applied Filters
  • Apply a Target Demo within a Watchlist to display Impressions for a specific audience. You will see data for the selected demo(s) at the Mention level in Discovery. Please note, the Impressions graphs in the Analytics Dashboard will still display all age segments.
  • If no Target Demo is specified by the Watchlist, Analytics will display total Impressions across all demographics.
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