Why Conduct a Keyword Search?
Use Keyword Search to find transcribed audio and video content. Our Search is phonetic, which enables you to find instances where Search Terms, consisting of a keyword or set of keywords, are recognized within the media’s transcript.
How to Search by Keyword
1. Click on the Search Bar at the top of the page:
2. This will expand the Search Modal. Select Keyword as your Search option by selecting the Transcription icon:
Please note: The selected category will appear highlighted in blue, transcription will be selected by default.
3. Next, enter Keyword(s) into the Search Bar. Click Add to Search:
Please note: When searching for multiple keywords as a phrase, put the keywords inside quotation marks.
4. Results will populate below the Search Bar. If you’d like to add a second set of Keyword(s), click on the Search Bar again and repeat the steps above:
5. Search Criteria will appear as Pills in the Search Bar. By default, they will be connected with an AND Operator. Users may change the relationship between Search Terms. To do so, click on the Operator to reveal the drop-down Menu.
You can remove Search Terms at any time by clicking on the X within the Pill:
Results are displayed in reverse chronological order with the most-recent mention at the top.
Timestamps are reflected in your time zone.
Mentions are 30 seconds to 90 seconds in duration and are influenced by the nature of search criteria.
To refine your search, apply Filters including Date Range, Station, Program and Market.
When you conduct a Keyword Search you are searching against the transcribed text that corresponds to your media. The keywords you use must be an exact match within the transcript in order to generate a Search Result. We recommend including variations and using the OR Operator. For example, for USA, you may want to search as follows:
Spelling, grammar, and punctuation will vary depending on several factors including audio fidelity, phonetic pronunciation, broadcaster accent, etc. We recommend including multiple variations of Search Terms to ensure you are capturing everything you need. For example, Dunkin in “Dunkin Donuts” sometimes transcribes as the man’s name, Duncan (i.e. “Duncan Donuts”). For best results, search using both spelling variations.
Avoid special characters when searching ($ @ # !).
Remember words (and especially brand names/proper nouns) will often transcribe phonetically, and not always with perfect spelling. For example, Geico may transcribe as “a guy go” or “a guy co”. And though the company “UnitedHealth” is one word, it is likely to transcribe as two: “United Health”.
Websites will variously transcribe as “dot com” (two words), “dotcom” (one word), and “dot.com” (one word with a period in between).
Numbers will transcribe both fully spelled out OR as a numeral (i.e. ten or 10). Be sure to include both as Search Terms.
When a Search Term includes more than one keyword (i.e. a phrase), be sure to enclose them inside Quotation marks so the sequential order of those words is respected. For example, if you’d like to search for the phrase Traffic Report, enter as below:
Note that if Quotations are not included, the platform will search for the word Traffic and the word Report, but not necessarily together or in that order.
AND Operator: If the user enters more than one keyword with a Space between them, the Space functions as an AND Operator. For example, if the user enters apples bananas without quotes and with a space between the two words, the platform will generate results where both keywords are found within approximately 5-minutes of one another within the transcription:
Note that AND searches may also be conducted with phrases. For example, if you’d like to search for Dunkin Donuts AND official coffee, enter as below:
OR Operator: If the user wishes to enter two Search Terms into the Search Bar and return results for either, placing a Comma between the two keywords or phrases will serve as an OR Operator. For example, if you’d like to return results for Dunkin Donuts OR Duncan Donuts OR America runs on, enter as follows:
Contextual Search: Because transcription accuracy varies, you may want to try a more descriptive search to capture a unique phrase, or set of phrases, that pertains to your media, but is not necessarily the name of the client/sponsor/promotion. For example, you might search for a slogan:
Proximity Search: Users may search for two Search Terms mentioned within a certain proximity of each other by placing “w” forward slash (w/) + the number of words between the two terms. For example, if the user enters Apples w/10 bananas, the platform will return results where apples is found within 10 words on either side of bananas:
Boolean NOT Operator: Users may employ a NOT Operator (_NOT_) between Search Terms to filter out undesired results. For example, if you wish to search for Apples but exclude results where oranges is also found, search as follows: