Veritone Attribute is a comprehensive attribution analysis solution. It correlates broadcast ads with web traffic to measure the impact of advertising with data-driven insights.

Attribute correlates ad events from station playout and traffic logs with website activity to reveal response insights. Our Analytics gives visibility into station, creative, placement, and geographic performance to evaluate how campaign elements resonate with listeners. Armed with this data, you can identify which avenues deliver the best ROI, and ultimately, make more strategic decisions in your advertising.

Recommended Workflow

  1. Create a New Advertiser
  2. Create a New Campaign
  3. Review Attribution Dashboard
  4. Export and Download a Report

Terms

Advertiser

A client advertiser/brand being managed by a user.

Campaign

A Campaign tracks on-air mentions by log creative and/or live reads. You can set up one Campaign to track all mentions of your Advertiser continuously or you can set up several Campaigns to isolate each piece of creative.

Live Read

Organic brand/product mentions that occur in native endorsed reads or during broadcast chatter.

Pre-Recorded Spot

A pre-produced ad captured in programming logs.

Visit

A hit to the advertiser’s website by a customer.

Attribution Window

Attribute measures the volume of visitors to an advertiser’s website within a specified time span, after an ad aired. This is the Attribution Window and it may be customized.

Navigating the App

The Left Panel

The left panel provides your Folder along with associated Advertisers. It also serves as the workbench from which you’ll initiate your workflow — so whether you’re creating a new Advertiser or adding a new Campaign, this is where you’ll begin.

a. New: Create a new Advertiser or a new Campaign

b. My Advertisers: Stores Advertisers

c. Connections: View your Advertisers who have successfully connected Google Analytics and view those who are pending:

Advertiser Reporting

Reporting provides a summary of key metrics and the ability to drill down into those metrics for analytical insight.

Dashboard Header

a. Advertiser Name: The name of the advertiser or brand being represented.

b. New Campaign: Create a new Campaign for this Advertiser.

c. Edit Campaign: Once a campaign is created, edit the Campaign settings including the campaign name and ad search criteria, by clicking the 3 Dot Action Menu.

d. Toggle Campaign: Navigate between multiple campaigns for an Advertiser.

e. Date Range Selector: Toggle campaign dates for your campaign.

f. Edit Advertiser: Edit the Advertiser settings, including the Advertiser name and Google Analytics email invitation, by clicking the 3 Dot Action Menu.

Dashboard Metrics Highlights

a. Lift: The percentage of ad-attributed website visits.

b. Total Visits: The total number of visits to the digital property.

c. Ad Visits: The number of visits to your website that occurred within the Attribution Window.

d. New Ad Users: The number of first-time visitors to your website within the Attribution Window.

e. Total Ads: The total number of live reads and pre-recorded ads in the campaign.

f. Avg Ad Cost: Total cost of ads divided by number of ads.

Detailed Dashboard Reporting

Dashboards feature dynamic, easy-to-understand graphs and heat maps, that enable you to quickly and easily measure and compare metrics.Navigate between each of the dashboard sections by clicking the tabs across the page.

a. Web Analytics: View a daily and weekly breakdown of website visits giving you a clear view into how your ad is performing at different times of day or days of week.

b. Daypart Analytics: Discover which daypart drives the highest website traffic.

c. Placement Analytics: View ad types and stations to track how many visitors were brought in by each.

d. Creative Analytics: Gain visibility into which creatives are driving value.

e. Reports: Export and download a ready-to-present report of an advertiser’s dashboard to a PDF or PowerPoint.

For more on Attribute and frequently asked questions, view our FAQ.

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