In this article:

  • Using the Date Range Selector for Attribute

  • Analytics Dashboard Breakdown

  • How to Create and Share Reports

The Attribute Dashboard delivers a complete picture of your attribution data with analytics that are clear, comprehensive, and easy to share. From website activity to creative and programming performance, the dashboards pull in and algorithmically tie together data from multiple sources to give you a holistic view into what’s influencing your Advertiser’s audience.

Veritone Attribute provides six dashboard models that allow you to visualize your data in meaningful ways based on targeted criteria: Web Analytics, Daypart Analytics, Placement Analytics, Creative Analytics, Location Analytics, and Channel Analytics. Each dashboard features charts and graphs that are interactive — hover over any graphic to see more detailed information or click on a chart column header to sort the order of the table. In addition, a supplemental Reports section allows you to export the dashboard package to a PDF or PowerPoint and download it locally to your computer.

Each of the six dashboard sections are described in this document. Before we walk you through the details, we’ll cover the features in the Date Range Selector tool to help you set a reporting period for viewing your metrics.

Date Range Selector

Choose a window of time for the data you want to see. By default, the Date Range Selector is set to Custom. You can pivot the reporting window by selecting a different preset interval or by using the calendar to set a custom date range.

Choose a Preset Timeframe

1. Click on the Date Range Selector tool. A list of timeframe options opens:

2. Choose a preset time interval from the list. The selected interval displays on the Date Range Selector and the Dashboard data updates to reflect the new reporting period:

Custom Timeframes

Selecting a custom date range lets you view data for a specific period of time. The Custom timeframe option uses an interactive calendar to quickly and easily navigate to specific months, select dates, and see the types of data available.

Navigating the Date Range Calendar

1. The calendar opens to the current selected date range. The beginning and ending dates display in the calendar header.

2. The current selected date range displays on the calendar. Days in the range with data available show as blue. Days, where no data was recorded, are gray:

3. A summary of available data types and date ranges displays at the bottom of the calendar. Corresponding color-coded indicators show on the calendar for Spot Data and Live Reads during the specified time periods.

4. Hover over a day on the calendar to view the types of data that are available.

5. A notification message displays when hovering over a day that falls outside of the reporting period (e.g., future dates or dates prior to data integration) or on a day when no data was reported.

6. Hover over the calendar days and scroll with your mouse to move forward and backward between months

Set a Custom Timeframe

1. Click on the Date Range Selector tool. A list of timeframe options opens.

2. Click Custom at the bottom of the list. The calendar tool opens and the current selected date range displays.

3. Navigate through the calendar and click on the starting date in your range. The selected date is highlighted in blue. (Note: To move between months, hover over the calendar days and scroll with your mouse.)

4. Once the starting date is selected, any dates hovered over turn blue to show that a range is being selected. Click on the desired end date of the range. The calendar closes and the new date range displays in the Date Range Selector tool at the top of the page.

Dashboard Analytics

Web Analytics

View a graphing of website traffic data captured through your integrated Google Analytics account. This section features daily, weekly, and monthly breakdowns to help you assess site visitor volume during different times of the day and days of the week.

1. Total Visits by Hour

Take a look at your web traffic by hour to help identify the most frequently visited times of the day.

a. The number of visitors.

b. The time of day starting at Midnight and advancing in four-hour increments.

c. Hover over the line in the graph at any one-hour increment to view the number of aggregated visits at that time of day.

2. Total Visits by Day of Week

See what time of day and day of the week your site gets the most visits.

a. The chart uses a color-scaled representation of visitor data to easily evaluate web traffic volume at a glance.

b. The time of day starting at Midnight and advancing in four-hour increments.

c. The days of the week, beginning on Sunday and running through Saturday. If the selected date range spans multiple weeks, an aggregated total for each day is shown. Partial weeks are also represented if the date range does not extend across a full seven-day period.

d. Hover over a spot on the graph to view the number of visitors for the selected day and time:

Daypart Analytics

Get visibility into the impact of ads aired during various programming times and see which dayparts are driving the highest website traffic.

Note: The Daypart Analytics dashboard features localized timezone support that tracks data using the time zone where the ad was broadcast.

Daypart Segments

Morning 6:00 AM –10:00 AM

Midday 10:00 AM–3:00 PM

Afternoon 3:00 PM–7:00 PM

Evening 7:00 PM–12:00 AM

Overnight 12:00 AM–6:00 AM

1. Ad Visits by Daypart

View a breakdown of website visits by daypart to identify what time of day drew in the greatest amount of traffic.

a. The legend assigns each daypart a color to help define the data that appears in the graph.

b. Match the daypart color in the legend to its corresponding section in the chart.

c. The percentage of Ad Visits attributed to the daypart.

d. Hover over a chart section to view the daypart name, number of visitors (Ad Visits and New Ad Users combined), and percentage of web visits:

2. Total Ad Visits by Hour

Track the number of advertising-attributed website visits through an hourly breakdown.

a. Ad Visits: The number of site visits that occurred within your allocated attribute window of an ad airing.

b. New Ad Users: The number of unique site visitors (determined by IP address) within your allocated attribute window of an ad airing.

c. The number of visitors.

d. The time of day starting at Midnight and advancing in one-hour increments.

e. Hover over a line in the graph at any hour increment to view the number of Ad Visits or New Ad Users by time of day:

3. Ad Visits by Day of Week

See a summary of the daily visitor count to determine when your website is most visited during the week.

a. The number of visitors.

b. The day of the week.

c. Hover over a bar in the graph to view the number of visitors for a specific day of the week:

4. Ad Visits by Date

See a summary of visits based on the date. The date range is broken down by the dates that were used for the campaign:

Placement Analytics

Measure ad performance through a view of ad types and stations and track how many visitors were brought in by each:

1. Ad Type

Evaluate the number of website visits by ad type to see which is performing best.

a. The ratio of how many visitors each ad brought to your website. This number is calculated by dividing your Ad Visits by your Ads.

b. The Ad Type (Live Reads or Pre-Recorded Spots)

c. Hover over a bar in the graph to view the ad type’s Visit/Ad ratio.

d. Click a column header to switch between reviewing results in ascending/descending order.

e. Ad Type: Select which Ad Type metrics you’d like to view. Click an Ad Type checkbox to toggle the metrics on or off. When an Ad Type is unselected, the metrics are removed from the bar graph and Grand Total calculations in the table.

f. Ads: The number of ads that ran for the ad type.

g. Ad Visits: The total number of website visits generated by the ad type.

h. Visits/Ad: The ratio of how many website visits each ad generated.

2. Stations

View station-specific metrics by segmenting ad traffic based on the point of origin. Station data is acquired from playout logs and mentions captured in live reads.

a. The number of visitors each ad brought to your website, calculated as the ratio between the total number of Ad Visits and total number of Ads.

b. The broadcast station names that ran your advertising during the selected time period.

c. Hover over a bar in the graph to view the station’s Visits/Ad ratio.

d. Click a column header to switch between reviewing results in ascending/descending order.

e. Stations: Select which Station metrics you’d like to view. Click a Station checkbox to toggle the metrics on or off. When a Station is unselected, the metrics are removed from the bar graph and Grand Total calculations in the table.

f. Ads: The number of ads that the station aired.

g. Ad Visits: The total number of website visits generated by ads aired on the station.

h. Visits/Ad: The ratio of how many website visits each ad aired on the station generated:

Creative Analytics

Deep-dive into your creative metrics and gain visibility into what messaging is resonating with your audience, which formats are delivering the most impressions, where you’re achieving the greatest customer reach, and effectively which creatives are driving value:

1. Ad Visits by Creative

Take a multi-dimensional look at your creative performance by filtering, sorting, cross-calculating, and comparing results (see video below).

a. By default the table is sorted by Ad Visits per Ad and by Creative.

b. Creative Name: The Creative Name data is pulled in from your station playout/traffic logs.

c. Ad Type: A classification that describes the type of ad. Options include Live Reads and Pre-Recorded.

d. Duration: The length of the ad. Duration data is pulled in from your station playout/traffic logs.A duration value will not display for Live Reads and Watchlist ad types.

e. Stations: The stations that aired the creative during the given time period.

f. Ads: The number of times the creative aired during the given time period.

g. Ad Visits: The number of website visits generated by the creative during the given time period.

3. Ad Visits by Creative Duration

View a breakdown of visitors by creative duration to see how different spot lengths impact website traffic.

a. The ratio of how many visitors each ad brought to your website. This number is calculated by dividing your Ad Visits by your Ads for the selected time period.

b. The ad duration.

c. Hover over a bar in the graph to view the ad duration and corresponding Visit/Ad ratio:

Location Analytics

On the LOCATIONS tab, we will see how campaigns are running nationally, in multiple markets or a single market:

1. You can use this tab to understand how different markets performed by referencing the Visits per Ad metric located in the drop down menu:

2. You can toggle between ad visits total and ad visits per ad. There is also an easy to read chart beneath the highlight map with the same information: Total ad visits, total ads, and ad visits per ad.

3. Location attribution breaks down ad visits by location. You can hover over the region on the map for data or scroll below the map and select into the data chart by region for a further breakdown.

4. If you have applied a geofence to your advertiser campaign upon set up, you will only see traffic from that market. If you selected all locations, you will see traffic from all visits to the website regardless of location. This will all be broken down right below the map:

Channels Analytics

The CHANNELS tab allows you to view various traffic sources and their contribution to attributable web activity.

1. The total number is showing the ad visits for the attributable traffic that came through, not total traffic to the site.

2. Organic search and Direct are the two categories that will highlight site visitor activity that did not originate from a paid online advertisement. Email, social, referral, paid search, and display all represent traffic that can be linked back to different sources of site visits.

3. You can view the data by hovering over the donut chart at top or the graph beneath the donut chart (see video below).

4. The data is broken down by Traffic channel, then sorted by highest percentage of Ad visits by category, then by ads that were run. We recommend having at least 50 ads for statistical relevance.

Reports

Generate a ready-to-present report of an advertiser’s dashboard data and export it into a PDF or PowerPoint file. Reports use a structure based on the look and layout of the dashboards in Attribute — you’ll export the aggregated data and charts you’re viewing exactly as they appear on the screen. Exported reports download in real time to your local computer to easily print or share with clients or other members of your team.

a. Personalize the report with your business contact information including phone number and email address.

b. Preview the contact information you entered. When the report is downloaded, contact information displays on the title page and in the footer of all subsequent report pages.

c. View dashboard metrics for each of the reporting sections.

d. Navigate between the reporting dashboard sections. The reporting tab is fully dynamic. You can edit the report as you click through the various reports. This allows you to customize the data you want your advertiser to see.

e. Download the dashboards to your local file system as a PDF or PowerPoint.

To learn more about downloading dashboard data, follow the steps described in Export and Download a Dashboard Report.

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