Why Create an Advertiser?

Campaign managers can create Advertiser profiles to efficiently track and measure client advertising performance. When creating an Advertiser, you’ll add basic client information and integrate the Advertiser’s Google Analytics account. Once an Advertiser is connected, their website traffic analytics are piped in and correlated against your media playout sources, keyword selections, or Watchlists. Data insights can be visualized in the Dashboard Suite and downloaded to print or share with others. 

How to Create a New Advertiser:

1. Click the Blue Plus Sign in the upper left of the window and select Advertiser from the drop-down menu: 

2. The New Advertiser page opens to the Advertiser Details tab. Enter the Advertiser Name in the field provided. To customize your Attribute Reports with advertiser branding, upload an Advertiser logo. Search online for the advertiser logo and download it to your computer. Click BROWSE TO UPLOAD, search for the image on your computer, and select Open to upload.

3. In the Invite to Connect section, enter the email address of your Advertiser’s Google Analytics Admin in the Email field. Then click Save & Send Invite to complete the Advertiser setup and send the Google Analytics connection invitation:

The Advertiser has 5 days to complete the Google Analytics connection. If the invitation expires, click the Resend Invite button from the Advertiser page:

You can also resend the invitation through the Manage Connections page. Locate the Advertiser and click on the paper airplane icon to resend the invitation.

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