Why Create a Campaign?
Creating a Campaign enables users to simultaneously track multiple advertiser campaigns in Veritone Attribute. Campaigns will correlate media playout source data with your advertiser's website traffic analytics. The data insights gathered from these analytics can be visualized in the Dashboard Suite and downloaded to print or share with others.
How to Create a Campaign
1. Click the Blue Plus Sign in the top left corner of the screen and select Campaign:
You can also create a campaign directly from an Advertiser's Dashboard Suite. From the Dashboard Suite, click New Campaign in the top right corner of the screen:
Next, you will land on the Campaign Details page. Here you will enter basic campaign information including Campaign Name, Campaign Dates, Campaign Type, Attribution Timespan and select the Advertiser to associate the Campaign with.
2. In the Campaign Name field, enter the name you would like to use for the campaign (i.e. Dunkin Donuts Sponsorships):
3. In the Campaign Dates field, click on the calendar icon or in the date field to open the calendar. Click on the start date and scroll down to select the end date. When the end date is selected, the calendar will automatically close:
4. In the Campaign Type field, select either Metro, Designated Market Area (DMA), or Other to define the type of geographic media region associated with your campaign. If you are unsure of your Campaign Type, continue with the Metro selection:
5. The Attribution Timespan field shows the default timespan that Veritone Attribute will correlate the advertiser website traffic to ads aired. If you would like to adjust the timespan, click the up or down arrows to the right of the number that is shown or click into the text field and update to the desired number:
NOTE: Depending on your organization, you may or may not have the option to adjust the default timespan.
NOTE: 8 minutes is currently the industry standard for website traffic attribution. Keep in mind, if the attribution timespan is expanded or narrowed it could skew the results of your campaign by attributing more or fewer advertiser website visits to the ads run.
You may also see that you have the option to add custom timespans by day part by clicking ADD CUSTOM. Here you can limit a custom attribution window to a specific time of day.:
To delete custom attribution windows that have been added, click the trash can icon to the right of the time fields:
6. Click Step 2: Find Ads to select your stations and Campaign creative.
To select/deselect stations, click on the corresponding checkboxes. Once you've selected all stations relevant to this campaign, scroll down on the page and click Search for Ads:
7. To add creative from your logs, click Find Pre-Recorded Spots on the Pre-Recorded Spots tile. This will open a pop up window. From here, you can type in the name of advertiser/campaign as it appears in your log to select individual pieces of creative OR to select multiple pieces of creative to track.
Start typing your advertiser name on the 3rd line of the pop up window. Click Add and then Close to view a preview of your results. Click Done*:
*Please Note: Depending on your log format, you may need to filter down to other fields aside from "Event Name" - such as "Advertiser Name" or "Artist Name" - to find your creative. This is specific to your log data. For any questions on this, please contact your Customer Success Manager.
Want to track all creative instead of specific campaigns? Simply type in the name of your advertiser/campaign as it appears in your log and instead of selecting specific creative from the drop down list, just click Add.
This will add your keyword to the top of the search bar and now the platform will continuously search for every time that name appears within the log, tracking each corresponding promotion.
8. If you have a live read component you'd like to track in parallel to your prerecords, you can also click on Live Reads (the second tile) and enter in your live read copy to track. (For example: "brought to you by Comcast"). Click Add to view the preview pane and then Done to close out that window. Finally, click Step 3: Filters at the bottom right hand corner of the page to advance to the final step:
PRO TIP: If you have any questions on how to enter live read copy keywords or finding creative in your logs, please reach out to your Customer Success Manager.
9. If you would like to narrow your search results to a specific geographic region, you can apply a Location Filter. From the Filters Tab select Filter:
The Location Filter window will open. Under Geofences on the right-hand side of the screen, you will see automatically applied geofences based on the stations you selected in Step 2: Find Ads.
To add additional Geofences, use the search bar on the left-hand side of the screen and select the Metros, counties, or cities you'd like to add.
To remove a Geofence, deselect the checkmark or navigate to the trashcan icon next to each location. Once you've selected your geofences, scroll to the bottom of the page and click Done:
10. Click Create Campaign to save your campaign!