Create a campaign recap by generating Impressions and Mentions Analytics PDF reports, exporting Watchlist Mentions, and creating a highlight reel of Mentions compiled in Collections.
Highlight data within the Watchlist parameters by selecting the Watchlist, then adding Filters in the Filter Panel before viewing the Analytics Tab.
Provide a comparison between multiple campaigns by selecting multiple Watchlists before viewing the Analytics Tab. Graph and chart metrics will overlap enabling you to highlight campaign delivery and overdelivery.
Veritone displays Impressions based on the most recent 12+ National Nielsen Book. Per Nielsen, this book is based on areas measured by both PPM and Radio Diary methodologies.
Impressions reflect DMA data with market spill.
Data & visuals in the Analytics tab are dynamic and will adjust according to Watchlist selection and any applied Filters.
Apply a Target Demo within a Watchlist to display Impressions for a specific audience. You will see data for the selected demo(s) at the Mention level in Discovery. Please note, the Impressions graphs in the Analytics Dashboard will still display all age segments.
If no Target Demo is specified by the Watchlist, Analytics will display total Impressions across all demographics.