New Feature: User Management

As part of an effort to safeguard and lock down access to the advertisers and campaigns that you create in Attribute, we've instituted a policy that ensures users will only have rights to the advertisers and campaigns that they create, own, or that are shared to them. Under this new paradigm, a shared organization model where everyone can see and access anyone's information no longer exists.

Instead, as a user I will only see my advertisers and campaigns unless someone shares theirs with me or I'm a part of a "Team." 

To avoid placing the burden on the user to share every advertiser with his or her manager, we introduced a 'User Management' hub designed to equip managers with the tools to construct their "Teams" in order to frictionlessly gain access to their team's information without the explicit need to share. 

Important: The User Management icon and functionality will only appear to user roles of Manager or higher (Admin and All Access)

User Management is constructed into three parts:

  1. Users: A comprehensive list of all of the users, managers and non-managers alike, within an organization along with their respective user role and associated teams.

  2. Managers: A subset of users with Manager, Admin, or All Access roles with the rights to create teams, assign users and managers to a team, and make edits to teams.

  3. Teams: Virtual groups divided into 'Users' and 'Managers' where anyone in the 'Users' section, whether an Editor or Manager, automatically grants 'Managers' in the team with access to their advertisers.

Essentially, anyone in the 'User in Team' section will share their advertisers with anyone in the 'Managers in Team' section for that given team. Users and Managers can belong to one or more teams based on business and organization needs. Importantly, only managers have access to the 'User Management' hub and define the make up of a team.

New Feature: Sharing

In addition to "Teams" another great way to collaborate with others is to leverage the new "Share" functionality. With sharing, users can give their colleagues who have access to Attribute insights into their advertisers and campaigns. This share function might be particularly useful for shared accounts or sales admins who assist with the management of an advertiser.

Share Advertiser
To share, simply locate "Share" (person with a plus) in the upper right corner of the advertiser page. With "Share", you can add as many people as you would like to an advertiser and set their access control. 

  1. Owner: The creator of an advertiser is effectively the owner. Ownership can be transferred, but only one person can "own" an advertiser.

  2. Manager Access: Inherited based on managers who are already granted access to an advertiser by way of "Teams." Manager Access is equivalent to Editor.

  3. Editor: Standard rights to view, edit and delete an advertiser or its campaigns.

  4. Viewer: Limited rights to view, but not edit or delete an advertiser or campaigns. 

When sharing an advertiser all of its underlying campaigns are also shared. 

Share Campaign

Similar to 'Share Advertiser,' an individual campaign can also be shared. You can find this share function just below the advertiser and within the campaign section. 

Sharing a campaign operates identically to that of an advertiser with one exception, only that specific campaign is shared. Also, the same access controls are also available; however, the "owner" of a campaign is inherited from the owner of the advertiser. 

Lastly, when sharing an advertiser or campaign with someone who is a 'User in Team,' any manager of that team will be included with 'Manager Access' in order to reflect their manager access and view into the advertisers of their team.  

New Feature: Search by Advertiser or Campaign

To help you quickly access your advertisers and campaigns, we've integrated a search bar into the application header. Simply search for the advertiser or campaign name and any matches will be displayed for selection.

New Enhancement: Shared Attribution Credit

We've enhanced our attribution logic to recognize when more than one ad for the same advertiser airs within an overlapping attribution timespan. Under this scenario, the web attribution credit is equally shared amongst the stations that aired the ads. This approach ensures that no one station receives full attribution credit, but rather the credit is evenly distributed and allocated across the stations and ads that shared the same attribution timespan. 

The effect of this change applies to Ad Visits, Ad Users, and New Ad Users resulting in metrics that are factionalized (i.e. 12.5 Ad Visits) in the data tables and summary campaign metrics. 

New Enhancement: Updated Summary Campaign Metrics

Summary campaign metrics can be helpful performance indicators that provide you, and possibly your clients, with a snapshot of the campaign's efficacy. To augment these metrics with even more useful information, we included several value added enhancements. 


  • Total: The number of visits that occurred on a digital property such as a website or app. Multiple visits within a 30 minute period are only counted once for a single visitor. Visits are the equivalent to Google Analytics' Sessions.

  • Visits from Days with Ads: A subset of total visits of which only accounts for visits on days with advertising. 

Ad Users

  • Total: The number of users visiting a digital property after an ad airs and within the attribution timespan

  • New: The number of first-time users visiting a digital property after an ad airs and within the attribution timespan

Avg. Ad Cost 

  • The total cost of the campaign divided by the total ads aired during the campaign

Important: Avg. Ad Cost will only appear if Veritone receives broadcaster data that entails cost per spot information.

New Feature: White-labeled Emails

By uploading your company logo in the 'Settings' section reserved for admins, you can white-label all emails delivered by Attribute. This includes advertiser invitation and connected emails to harness the power of brand association. 

Optimizations and Bug Fixes: 

  • Fixed an underlying service issue that prevented correlated structured data from appearing within a mention thereby producing a lack of information necessary for the engine process. The result was a shortfall in ad counts. (bug)

  • Addressed a discrepancy in the 'Daypart' API causing some data to be miscategorized and represented incorrectly on the chart. (bug)

We hope that you find these improvements to Attribute valuable and we welcome your feedback via chat support or email: [email protected]

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