Why set up Location Filters?

Geofencing provides the ability to specify a geographical space or boundary for location-based marketing. This enables you to analyze geographical boundaries for your visitors within the Campaign.

How to Setup Geofencing

A new Campaign automatically applies Location Filters to establish a Geofence based on the market and/or station selection. Upon setup of the campaign, you can apply location based toggles, such as Metro, DMA, or Other. As part of the campaign build, users are presented with an optional step to set a geofence upon creation of a campaign.

1. When you are in the New Campaign creation process, select Metro, DMA, or Other.

2. After you complete the FIND ADS step, advance to the final FILTERS step and click FILTER.

3. Type in the City or Metro area. You can select or omit specific cities within the Metro area.

4. By default, web traffic is allowed from Unidentified Locations. You can exclude this data by deselecting the checkbox. Data will be classified as Unidentified in the event that the device location is not identifiable.

5. Click DONE at the bottom right hand corner of the page to complete the setup.

6. View your new Geofence under the Geo tab of your Campaign.

PRO-TIPS

  • Attribute will only account for the ads that occurred within a station's market. If a Geofence is set entirely outside of the station's market area, visitor data may be accounted for if applicable, but ads will not be represented in the campaign given the ads are associated with the station and its respective market area.
Did this answer your question?