Why Search by Structured Data?

Searching by Structured Data enables you to search against your organization’s reconciled traffic logs. This highly accurate method of searching makes it quicker and easier to find relevant media than ever before, and can greatly simplify your Veritone workflow.

How do I Search by Structured Data?

1. In the Discovery App, click the Search bar. Next, click on the Structured Data icon, which resembles a stack of papers. This will reveal two Structured Data fields -- All Schemas and Search by Property:

2. Click into the Schema field and select Station Playout v1 by Veritone:

3. The Search by Property field targets data found in your reconciled traffic logs. For example, Event Name typically searches for the name of each ad. Advertiser Name searches for all ads linked to a specific advertiser name in your traffic logs. For more information on which Property types to target in your search, please reference our PRO TIPS section at the end of this article:

4. In the text field, begin typing the Event Name or Advertiser Name. Traffic log data that matches your entry will auto-populate in the Suggestions dropdown. For example, if the advertiser is Lowe’s Home Improvement, begin typing Lowe’s. Continue to type to narrow the suggested results. Select the Event Name or Advertiser Name you want to track, and click ADD when done. Note: you can add multiple spots to a Search as needed.

What if I Can’t Find My Spot?

The most commonly used Property categories are Event Name and Advertiser Name. Others include Artist Name and Advertiser ID.

You can also use Discovery to discover how your spots are logged.

Search by Keyword or Search by Time to find the desired Mention, then click the Three-Dot Action Menu and View Details to open the Media Details Page:

Click the Structured Data icon, then identify which Property matches your spot. This is a copy of the playout logs you are sending to Veritone. Use this property for your Search by Structured Data:


  • In the Property field, try selecting Advertiser Name or Event Name first, which are the two most common fields broadcasters use with playout data. We’ve also seen Advertiser ID or Artist Name. Check with your traffic team if you are having difficulty finding your spots.

  • Want to create a Watchlist from this search? Try this next article in the series.

  • You can also use Search by Structured Data to compare live and pre-recorded spots in a single Watchlist, giving you one single pane of glass to compare them in Analytics reporting.

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