Why Create Watchlists using Structured Data?

Creating a Watchlist using Structured Data enables you to easily report on ads identified in your reconciled traffic logs. Additionally, if your campaign includes a live component, you can differentiate live mentions from pre-recorded spots in your reports by including Structured Data and Keywords in your Watchlist Search Profile.

Before We Get Started, You Will Need:

  • Advertiser Name

  • Stations Aired On

  • Campaign Date Range

  • Campaign Details:

  • Are there pre-recorded spots? Use Structured Data to target pre-recorded spots in your Watchlist (e.g., Advertiser Name, Event Name, Ad ID as entered in traffic logs)

  • Are there live mentions? Use Keywords found in transcribed media

  • How many of each type should there be?

NOTE: Keywords are only needed if monitoring live mentions NOT entered in traffic logs.

How to Setup a Watchlist with Structured Data

1. From the Watchlist Dashboard, click on the blue NEW button in the left-hand sidebar. Then, select Watchlist:

2. In the Create Watchlist console, name the Watchlist, select the start and end dates, and select Nielsen Impression target demographics. Then click Next:

3. In the Add to Folder tab, select the Folder where you would like to store your Watchlist. Saving to the Shared Watchlist section enables you to share your Watchlist results with other teammates in your organization. Saving to the My Watchlist section enables you to keep your Watchlist private to your Veritone account. If you don’t want to store your Watchlist inside a folder, click Save to Root Level. Click Next to proceed:

4. On the Create Search Profile tab on the top right corner of the page, flip the “Live and Pre Recorded” switch. This cannot be changed once you save the Watchlist:

5. When enabled, your view will change to expose two types of searches:

  • The Pre-Recorded search field will allow you to target specific fields directly from your traffic system. Examples of these can be Event Name, ISCI, Advertiser Name, etc. You will want to select a property that corresponds to the Advertiser you are looking to locate in this campaign.

  • The Live Read search field will allow you to leverage the use of Keywords in order to locate all other native mentions of your Advertisers Brand.

6. The Search Label enables you to change the name of Pre-Recorded spots and Live Reads to your choosing. This will help provide your clients with greater clarity when viewing Watchlist Reports. To change the Label, click on the pencil icon, input your new Label name, then hit Enter:

7. Click into the Locate Pre-Recorded Spots Search bar and input your Advertiser information:

8. The Station Playout and Advertiser Name fields are customizable to align with your logs:

Note: For more information on which Property types to target in your search, please reference our PRO TIPS section at the end of this article.

9. In the third text field, begin typing the Advertiser Name or Event Name. When the results appear in the dropdown, select your desired option. In this example, the Advertiser Name CONTAINS acme markets inc. Then, click ADD:

10. Click into the Track Live Mentions Search Profile and add the keywords that you tested to find live mentions, such as “sponsored by acme markets”:

11. On the Select Media page, select the appropriate media category. If your organization is a Radio Broadcaster, select Radio. If your organization is a TV Broadcaster, select Broadcast TV. You can also filter your Watchlist results by market or program by clicking Select Markets or Select Programs. Click Next to proceed:

12. In the final step, select the frequency you would like to receive notifications about new Mentions generated by the Watchlist. Enter the recipient email addresses, separating each with a comma. Click Add Notification. Then, click Create:

13. Your Watchlist will be located where you indicated in the Add to Folder tab:


  • Make sure to test your Search Profile before creating a Watchlist.

  • The Search by Property field indicates the data that your traffic logs target in your Search. Try selecting Advertiser Name or Event Name, which are often the easiest to identify. Advertiser ID or Artist Name might also be used, but check with your traffic team if you are having difficulty finding your spots.

  • If you know when a mention aired, but you didn’t have access to the script, try the Search by Time feature.

  • When creating a Watchlist for your Search by Structured Data, in the third text field, you have several operator options: Contains, Does Not Contain, Is, Is Not. We recommend using Contains when targeting multiple results containing a specific name or word.

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