Why Create Watchlists using Structured Data?

Creating a Watchlist using Structured Data enables you to easily report on ads identified in your reconciled traffic logs. Additionally, if your Campaign includes live on-air elements, you can differentiate live mentions from pre-recorded spots by adding Structured Data and Keywords in your Watchlist Search Profile.

Before getting started, you will need:

  • Advertiser Name

  • Stations Aired On

  • Campaign Date Range

  • Campaign Details:

  • Ad Inventory

    • Are there pre-recorded spots? Use Structured Data to target pre-recorded spots in your Watchlist (e.g., Advertiser Name, Event Name, Ad ID as entered in traffic logs)

    • Are there live mentions? Use Keywords found in transcribed media

  • Expected spot count for each ad inventory

NOTE: Keywords are only needed if monitoring live mentions NOT entered in traffic logs.

How to Setup a Watchlist with Structured Data

1. From the Watchlist Dashboard, click on the blue NEW button in the left-hand sidebar. Then, select Watchlist:

2. In the Create Watchlist console, name the Watchlist, select the start and end dates, and select Nielsen Impression target demographics. Then click Next:

3. In the Add to Folder tab, select the Folder where you would like to store your Watchlist. Saving to the Shared Watchlist section enables you to share your Watchlist results with other teammates. Saving to the My Watchlist section enables you to keep your Watchlist private to your Veritone account. If you don’t want to store your Watchlist inside a folder, click Save to Root Folder. Click Next to proceed:

4. On the Setup Search tab you will have the option to Track Live and Pre-Recorded Ads.

  • The Locate Pre-Recorded Spots allow you to select ads using traffic system data to classify what is pre-recorded. Examples of these can be Event Name, ISCI, Advertiser Name, etc. You will want to select a property that corresponds to the Advertiser you are looking to locate in this campaign.

  • The Track Live mentions search field will allow you to leverage the use of Keywords in order to locate all other native mentions of your Advertiser’s Brand.

5. The Search Label enables you to change the name of Pre-Recorded spots and Live Reads to your choice depending on how they are labeled in your specific traffic logs. This will help provide your clients with greater clarity when viewing Watchlist Reports.

To change the Label, click on the dropdown arrow and select your new Label name:

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6. Click into the Locate Pre-Recorded Spots Search bar and input your Advertiser information:

7. The Station Playout and Advertiser Name fields are customizable to align with your logs:

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NOTE: For more information on which Property types to target in your search, please reference our PRO TIPS section at the end of this article.

8. In the third text field, begin typing the Advertiser Name or Event Name. When the results appear in the dropdown, select your desired option. In this example, the Advertiser Name CONTAINS acme markets inc. Then, click ADD:

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9. Click into the Track Live Mentions Search Profile and add the keywords that you tested to find live mentions, such as “sponsored by acme markets”:

10. On the Select Media page, select the appropriate media category. If your organization is a Radio Broadcaster, select Radio. If your organization is a TV Broadcaster, select Broadcast TV. You can also filter your Watchlist results by market or program by clicking Select Markets or Select Programs. You also have the ability to Search Programs. Click Next to proceed:

11. Next, select the frequency you would like to receive notifications about new Mentions generated by the Watchlist. Enter the recipient email (s) address, if you are wanting to add multiple recipients press Enter Key after each recipient. Then, click Next:

12. In the final step, you will see the Watchlist Summary section. Please check the Watchlist details to make sure everything is correct. Once you have confirmed the Watchlist details, select Create Watchlist.

13. Your Watchlist will be located where you indicated in the Add to Folder tab:


  • Make sure to test your Search Profile before creating a Watchlist.

  • The Search by Property field indicates the data that your traffic logs target in your Search. Try selecting Advertiser Name or Event Name, which are often the easiest to identify. Advertiser ID or Artist Name might also be used, but check with your traffic team if you are having difficulty finding your spots.

  • If you know when a mention aired, but you didn’t have access to the script, try the Search by Time feature.

  • When creating a Watchlist for your Search by Structured Data, in the third text field, you have several operator options: Contains, Does Not Contain, Is, Is Not. We recommend using Contains when targeting multiple results containing a specific name or word.

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