As of October 2020, Google deployed an upgraded version of Google Analytics called GA4. It offers a variety of new features including event-driven data models and leveraging AI/ML in smart ways with question-driven insights.

However, GA4 does not yet commercially offer any third-party service, such as Veritone Attribute, access to its API in order for us to retrieve essential data. Furthermore, GA4's "alpha" API available to trusted partners (i.e. Veritone) lacks granular data such as minute-by-minute insights necessary for attribution solutions like Attribute to work effectively. Although Google will eventually update its API to be inclusive of this type of date and connection, advertisers must adhere to the below options depending on their situation in order to be compatible with Veritone Attribute.

  1. Remain on the previous version, called Universal Analytics

  2. If upgrading to GA4, create a Universal Analytics Property within the GA4 version of the Google Analytics Account

If you do decide to upgrade, you can leverage both versions in parallel. This will ensure the necessary data from Google is collected to be compatible with Veritone Attribute, while also exploring GA4’s new capabilities. See instructions below on how to create a Universal Analytics Property within your GA4 account.

Part 1: Create a Universal Analytics Property

  1. Sign into your Google Analytics account under the Admin profile.

  2. If you already have an Account, or have multiple Accounts/Properties (usually when you manage multiple webpages for different brands), be sure to choose the desired Account you’d like to nest your Property under at the top-left of your screen:

  3. Once you’re on the homepage for your intended Account, click into the Admin panel on the bottom-left:

  4. In the Property column, choose to Create Property:

  5. Enter your Property details, such as naming the Property and choosing the appropriate time zone:

  6. On the same page, choose to Show advanced options under the Property details box:

  7. Toggle on the option to Create a Universal Analytics property, which will prompt a new information form. Here you can enter the website URL and choose to Create a Universal Analytics property only. Then click Next:

  8. You now have the ability to enter information about your business, which is optional:

  9. Finally, click Create to finalize your Universal Analytics Property:

Part 2: Deploy your UA Property to the Website

Now that your Universal Analytics Property is created, you need to enable web traffic tracking. You can do this two ways depending on your current setup:

  1. Manually paste the tracking code snippet to the website

  2. Use an existing Google Tag Manager (GTM) tag (more information on this also available via Google’s Help Center)

Find instructions for both options below.

Option A: Manually paste the tracking code snippet to the website

  1. In the Admin panel of your Google Analytics account, navigate to the Property column:

  2. Click into Tracking Info to display the various tracking actions, and choose Tracking Code to open the Website Tracking panel:

  3. Copy the Global Site Tag code snippet:

  4. Then, deliver the Global Site Tag code snippet to your website administrator, or whoever has access to the backend code of your website.

  5. Follow the instructions in Google Analytics to paste the Global Site Tag code snippet as the first item into the <HEAD> of the website you want to track.

Option B: Use Google Tag Manager (GTM)

If you’re already using GTM on your website to track web traffic data, you can connect it to your new UA Property in order to associate it with this tracking information. You can also find additional information on how to do this in Google’s Help Center, here.

  1. Log into your Google Tag Manager account and navigate to the Tags section of your current workspace:

  2. Click on your desired tag to open its configuration details:

  3. In the Tag Configuration panel, you will be able to view the Tag Type. If your tag is not labeled as Google Analytics: Universal Analytics, click the pencil icon to edit the Tag Type:

    If your tag is set up already as a Universal Analytics tag, skip to step 6.

  4. Then click the pencil icon associated with the Tag Type:

  5. In the Tag Type panel, choose Google Analytics: Universal Analytics:

  6. For Track Type, choose Page View:

  7. Under Google Analytics Settings, click the drop-down menu to choose New Variable:

  8. In the Variable Configuration, add the UA code from the Google Analytics UA Property you just previously created:

    If you’re unsure of how to find the UA code, use this guide.

  9. Name your Variable and Save:

  10. Set your Triggering to All Pages:

  11. Save your changes:

  12. Finally, Submit your Tag to apply these edits. You can do so by selecting the Tag and then clicking the Submit button on the top-right:

We recommend that before you complete the connection process to Attribute, you navigate back to your Google Analytics home page and verify that active web traffic data is populating. You’ll also want to make a note of the name of each correct Account & Property, so you can choose these items during the Attribute connection process. Once you have confirmed this, you’re ready to complete the connection process! Use this guide for step-by-step guidance of the connection process.

If you're unsure of which path is the best for you, or you have questions that are not addressed in this article, please reach out to our support team at [email protected] or your Customer Success Manager for further assistance.

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