The campaign cycle page is split into two sections. The top shows the performance summary of all the jobs in the selected campaign cycle, and the bottom lists each job included in that campaign cycle. The latter is covered in the next section Track and analyze jobs included in the campaign.

Campaign summary

The campaign summary provides a snapshot of the performance for the campaign cycle.

Duration

For the active campaign cycle, see how long the campaign cycle is and how many days are left.

Jobs

For the active cycle, this shows the total number of jobs included in the campaign cycle and how many are currently active or inactive.

  • Active – the job is part of the campaign and is currently published and distributed.

  • Inactive – the job is part of the campaign, but is not currently published and distributed.

This breakdown is only shown for active and idle campaign cycles.


Note

  1. Expanded jobs are counted as a single job regardless of the number of job variants they have.

  2. If a job is active at the end of the campaign cycle, and there are no other specific guidelines, it automatically rolls over to the next campaign cycle.


Performance

See the overall performance for this campaign cycle and its predicted performance.

  • Clicks is the number of times candidates clicked on job listings for all jobs in the campaign cycle. For the active campaign cycle, this is updated in real time.

  • Applicants is the total number of candidates who completed the job application process for all jobs during the campaign cycle. For the active campaign, this is updated in real time.

  • The conversion rate is the ratio of applicants to clicks (Applicants/Clicks * 100) for all jobs in the campaign cycle. The conversion rate is updated in real time.


Note

The Clicks, Applicants, and Conversion rate summary include the performance of the job variants of expanded jobs.


Prediction

  • Predicted clicks is the initial estimate of the number of clicks expected by the end of the campaign cycle. This is based on your job inventory at the start of the campaign cycle. It is calculated once, on the first day of the campaign, and does not change. This is only available for campaigns with clicks set as the goal.

  • Projected clicks is the estimated number of clicks expected by the end of the campaign cycle. This is updated every day based on your job inventory and any changes you make, including activating and deactivating, prioritizing jobs and removing the priority tag, and more.

  • Projected applicants is the estimated number of applicants expected by the end of the campaign cycle. This is updated every day based on your job inventory and any changes you make, including activating and deactivating, prioritizing jobs and removing the priority tag, and more.


Note

  1. Projected clicks is updated on a daily basis in response to changes that occur during the campaign cycle. Predicted clicks, on the other hand, is calculated just once, at the beginning of the campaign, and is not responsive to changes you make.

  2. Projected clicks and Projected applicants also include the projection for the variants of expanded jobs.


Cost analysis

  • The Budget is the amount allocated for this campaign cycle.

  • The Spend is the total amount spent advertising jobs in this campaign cycle.

  • The cost per click (CPC) is the effective cost of a single click in this campaign cycle.

  • The cost per applicant (CPA) is the effective cost of a single applicant in this campaign cycle.

Budget notifications

A notification above the cycle’s budget will inform you when the current cycle’s budget has been fully spent before the cycle has ended.

What to do if you see a budget notification

To determine if more budget is needed in order to reach the cycle’s goal, contact your Account Manager or contact support at [email protected]andologic.com

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