The campaign cycle page is split into two sections. The top shows the performance summary of all the jobs in the selected campaign cycle, and the bottom lists each job included in that campaign cycle. The latter is covered in the next section ⮚ Track and analyze jobs included in the campaign.

Easily navigateNavigating between campaign cycles

  • The first number on the left indicates the number of the campaign cycle under the campaign to which it is related. The campaign cycles are numbered consecutively for each campaign and the count starts over with every new campaign. The gray dividers show the campaign IDs, and under each you will see all the campaign cycles related to that campaign.

  • Each campaign cycle shows the days included in the displayed campaign cycle and indicates whether the campaign cycle is active, idle, completed, or was stopped before the end.

  • For the active and idle campaigns cycles, you see how many days are left in this campaign cycle.

  • By default, a campaign cycle spans a calendar month, and therefore, for campaigns that are longer than one cycle, each cycle will start on the same date of the month; for example, if this campaign cycle starts on March 30, the next will start on April 30 (exceptions are campaigns that start on Jan 29 and May 31).

When you go to the Campaign cycle page, the active or most recent campaign cycle is displayed. To view another campaign cycle, click the down arrow and select a different cycle. The campaign cycles are displayed in descending chronological order.

Campaign summary

The campaign summary provides a snapshot of the performance for the campaign cycle.

JOBS

For the active cycle, this shows the total number of jobs included in the campaign cycle and how many are currently active or inactive.

  • Active – the job is part of the campaign and is currently published and distributed.

  • Inactive – the job is part of the campaign, but is not currently published and distributed.

This breakdown is only shown for active and idle campaign cycles.


Note

  1. Expanded jobs are counted as a single job regardless of the number of job variants they have.

  2. If a job is active at the end of the campaign cycle, and there are no other specific guidelines, it automatically rolls over to the next campaign cycle.


TOTAL PERFORMANCE

See the overall performance for this campaign cycle and its predicted performance.

  • Clicks is the number of times candidates clicked on job listings for all jobs in the campaign cycle. For the active campaign cycle, this is updated in real time.

  • Applicants is the total number of candidates who completed the job application process for all jobs during the campaign cycle. For the active campaign, this is updated in real time.

  • The conversion rate is the ratio of applicants to clicks (Applicants/Clicks * 100) for all jobs in the campaign cycle. The conversion rate is updated in real time.


Note

The Clicks, Applicants, and Conversion rate summary include the performance of the job variants of expanded jobs.


PREDICTION

  • Predicted clicks is the initial estimate of the number of clicks expected by the end of the campaign cycle. This is based on your job inventory at the start of the campaign cycle. It is calculated once, on the first day of the campaign, and does not change. This is only available for campaigns with clicks set as the goal.

  • Projected clicks is the estimated number of clicks expected by the end of the campaign cycle. This is updated every day based on your job inventory and any changes you make, including activating and deactivating, prioritizing jobs and removing the priority tag, and more.

  • Projected applicants is the estimated number of applicants expected by the end of the campaign cycle. This is updated every day based on your job inventory and any changes you make, including activating and deactivating, prioritizing jobs and removing the priority tag, and more.


Note

  1. Projected clicks is updated on a daily basis in response to changes that occur during the campaign cycle. Predicted clicks, on the other hand, is calculated just once, at the beginning of the campaign, and is not responsive to changes you make.

  2. Projected clicks and Projected applicants also include the projection for the variants of expanded jobs.


COST ANALYSIS

  • The Budget is the amount allocated for this campaign cycle.

  • The Spend is the total amount spent advertising jobs in this campaign cycle.

  • The cost per click (CPC) is the effective cost of a single click in this campaign cycle.

  • The cost per applicant (CPA) is the effective cost of a single applicant in this campaign cycle.

Budget notifications

A notification above the cycle’s budget will inform you when the current cycle’s budget has been fully spent before the cycle has ended.

What to do if you see a budget notification?

To determine if more budget is needed in order to reach the cycle’s goal, contact your Account Manager or contact support at [email protected]

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