In the top-right corner of both the Overview page and the Jobs page, under the menu bar, you’ll find a date picker, which you can use to select a particular time frame and zero in on the data and performance for that period. The Overview page displays performance data for all the campaigns that were active for at least one day during the selected time frame, while the Jobs page displays performance data for all the jobs that were active for at least one day during the selected time frame.
The date picker provides you with various preset time periods, but you can also provide a custom time period or a defined number of campaign cycles. The default is “Last 3 months,” which shows your performance from the last three months to date.
Select a custom time period
On the date picker, click Custom or the calendar area. By default, the start date is the date counting three months backward from today, and the end date is either today or the last day of your last campaign cycle. The start date field is selected and highlighted in blue.
Use the arrows to move through the months. You cannot access any months before the first campaign cycle or after the current month.
You cannot select a date before the first day of your first campaign cycle or after today.
If you need another start date, browse through the months, and click the required date. Once you have selected the start date, the start date field is updated, and the end date field is selected.
If you want to change the start date while the end date is selected, click the start date field to select it and then click the new start date on the calendar.
Now click the end date. The time period is highlighted on the calendar.
If you want to keep the original start date, but select another end date, click the end date field so that it is selected. Note that when you select a date field, it is ready for manual entry and the format changes to MM/DD/YYYY.
To select only one day, double-click the date. It shows the beginning and end signs.
To manually enter the dates in the date fields, click inside each field and enter the date, with the month always written before the day (MM/DD/YYYY format).
Until you have completed the date, or if you make a mistake, the field is highlighted in red, and you cannot click Apply. Either correct the date or click Cancel.
Click Apply to use the selected time period or Cancel to keep the previous selection.
Select a number of campaign cycles
This option is only available on the jobs page. Instead of a time period, you can select whole campaign cycles. The default is to show the last two campaign cycles (or just one, if you have only one campaign cycle).
Click in the number field and enter the number of cycles for which you want to display data going backward in time (e.g., the last 4 cycles). Your choice goes into effect when you click on your selection, hit the Enter key, or click Apply.
When you have selected the number of campaign cycles, the chart starts with the first day of the first selected campaign cycle and ends with the last day of the last campaign cycle. If you are in the midst of an active campaign, the last day is “today.”
Select a preset time period
Select one of the preset time periods to display the requested data.
This week. The time period is from Monday of the current week until today or from the first day of your campaign if your first campaign started this week on a different day from Monday.
This month. The time period is from the first day of the current month until today or from the first day of your campaign if your first campaign started this month on a different day from the first day.
This year. The time period is from January 1 of the current year until today or from the first day of your campaign if your first campaign started on a different day from Jan 1.
Last 30 days is counted backward from today.
Last 3 months is counted backward from today. This is the default.
All time is from the first day of your first campaign until today.