The table on the Overview page showing the list of campaigns is divided into three sections: Details, Performance, and Cost analysis.

Under each section, you’ll find the following columns:

Details

  • Status

    • Active –The campaign is running, with active distribution and spending

    • Paused –The campaign's jobs are not being distributed, and spending has stopped.

    • Ended –The campaign has ended, and distribution and spending have stopped.

  • Campaign
    The campaign ID. For active campaigns, the number of active jobs is also displayed.

  • Parent Campaign
    The overarching campaign that contains individual campaigns and their cycles.

  • Country
    The country in which the campaign is being run.

  • Node (Group)
    A cluster of parent campaigns. This only appears for users that use this company structure.

  • Start Date
    The first day of the campaign.

  • End Date
    The last day of the campaign.

  • Days Left
    The number of days left before this campaign ends. This only applies to active or paused campaigns.

Performance

  • Clicks
    The total number of clicks yielded for the campaign during the selected period.

  • Applicants
    The total number of applicants yielded for the campaign during the selected period.

  • Conversion Rate
    The percentage of clicks that resulted in applicants during the selected period.

Costs

  • Spend
    The total amount spent advertising the campaign’s jobs during the selected period.

  • CPC
    The effective cost of getting a single click for a job in this campaign during the selected period (spend/clicks), including spend and traffic from pay-to-post publishers, when relevant.

  • CPA
    The effective cost of getting a single applicant for a job in this campaign during the selected period (spend/applicants), including spend and traffic from pay-to-post publishers, when relevant.

If multiple currencies are included, the total will not be displayed.

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