Once you have found the job you are interested in, check the various performance-related metrics. Above the name of each is a small “?”. Hover over it to display a tooltip explaining the metric.
The Activate/Deactivate action column, the first column on the left, is displayed only for the active campaign cycle. This enables you to activate an inactive job, deactivate an active job, or cancel a deactivation.
Status is displayed only for the active or paused campaigns.
For details on how to change a job's status, see Activate or deactivate a job.
The job statuses are:
Active – the job is part of the campaign and is currently published and distributed.
Active deactivating – the status of the job was changed today. It takes time to remove the job from the various ad sites, and the job will be finally removed at midnight, at which point its status becomes inactive.
Active Not distributed – The job is part of a paused campaign and is therefore not currently published and distributed.
Inactive – the job is part of the campaign but is not currently published and distributed.
An active job automatically rolls over and remains active in the next campaign cycle.
The Prioritize/Remove priority action column is displayed only for the active campaign cycle. This enables you to prioritize a job or remove the priority tag from a job. For more details, see Prioritize or remove the priority tag from a job.
This column is displayed only for a campaign cycle that consists of expanded jobs. Job expansion is the process of creating additional variations of your original job ad. pandoIQ does this in order to increase a job ad’s exposure and performance.
When a job is expanded, a caret icon (>) will appear in this column. Clicking the icon opens and closes the list of job variants for the expanded job in question.
When the list is closed, the job performance presented next to the job details is the cumulative performance of your original job and its variants. For expanded jobs with many variants, a scrollbar will appear to allow you to navigate the list of variants.
When the list is open, the top row shows the cumulative performance. Below it is the list of job variants, each showing its own performance. Your original job is marked with an asterisk (*).
To expand jobs in your campaign, please contact support at [email protected]
Job age is displayed only for the active campaign cycle. It is the cumulative number of days the job was active since being added to its first campaign cycle and is measured across all campaigns. Note that the older a job, the harder it is to attract an audience.
For an active campaign cycle, this is the number of days, including today, that the job was active during the campaign cycle. For an ended campaign cycle, this is the total number of days the job was active during the campaign cycle.
This column appears only foran ended campaign cycle and shows the total number of days the job was prioritized during the campaign cycle.
The priority tag remains effective until the end of the campaign unless you remove it or deactivate the job first.
For a day to be counted in the Days prioritized column, the job needs to be tagged as priority for at least 30 consecutive minutes during that day.
Clicks is the number of times candidates clicked to view your job. For the active campaign, this is updated in real time.
Applicants shows the number of candidates who completed the job application process during the campaign cycle. For the active campaign, this is updated in real time.
The conversion rate is the ratio of applicants for this job to clicks (Applicants/Clicks * 100) during the campaign cycle.
The spend is the total amount spent advertising a job. This is only available for ended campaign cycles.
The CPA, or cost per applicant, is the effective cost of getting a single applicant for a job (Spend/Applicants). This is only available for ended campaign cycles.
The Projected clicks is displayed only for the active campaign cycle. It shows the number of clicks expected by the end of the campaign cycle. This is updated daily based on your job inventory and any changes you make and is available only for active jobs. Inactive jobs show a dash instead of a value. For jobs that are activated or added partway through the campaign cycle, this information becomes available after midnight.
The predicted click range gives the prediction context with regard to how well the job will perform online. The predicted click range calculation assumes a job will be active throughout the entire campaign cycle. Three values are available:
Low means that the prediction algorithm expects a low yield of clicks.
Medium means that the prediction algorithm expects a medium yield of clicks.
High means that the prediction algorithm expects a high yield of clicks.
The predicted click range assumes that the job ad was active for the full campaign cycle regardless of when it was actually activated and deactivated.
Totals and averages
At the bottom of the job list, no matter which page you are on, the totals and averages of the performance data for the selected time period are shown.
The first summary row (“Total”) shows the total number of jobs across all the table’s pages, followed by the total number (the sum) of clicks, apply starts, and applicants for the jobs on this page of the table, as well as the conversion rate (the number of clicks divided by the number of applicants).
The second summary row (“Daily average”) shows the daily average number of clicks, apply starts, and applicants per day and the corresponding conversion rate.
When performing a search, the first summary row (“Total”) will update to show the sum for the search results. In this case, the second row (Daily “average”) in this case, will not be available.
If the cycle consists of expanded jobs, then the total number of jobs includes only the original job. However, the performance summary and averages include the performance of any job variants.