This worksheet presents a performance summary breakdown by all sources contributing to the campaign cycle. For an active campaign, this is updated until the time the report was downloaded.

The Performance by source worksheet consists of the following columns:

ID

A local row id.

Source name

The name of the contributing publisher (e.g., LinkedIn).

Clicks

The number of times candidates clicked on job ads from a given source. For the active campaign, this is updated until the time the report was downloaded.

Applicants

Applicants shows the number of candidates who completed the job application process during the campaign cycle and have clicked the job ad from the given source. For the active campaign, this is updated until the time the report was downloaded.

Conversion rate

The conversion rate is the ratio of applicants for this job to clicks (Applicants/Clicks * 100) from this particular source during the campaign cycle. This is updated until the time the report was downloaded.

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