Following are some of the terms used in this guide. The terms are listed alphabetically.
Activate. The action you take within the Campaign cycle and singe job analysis pages to make an inactive job active.
Active deactivating. This is an interim status after deactivating a job. It provides time for the job ad to be removed from the various job sites. It changes to Inactive on midnight of the day on which the job was deactivated.
Active job. A possible job status during a campaign cycle. In this status, the job is published and distributed.
Active campaign. A campaign that has at least one active campaign cycle with active jobs.
Active campaign cycle. The status for a campaign cycle that has active jobs and is therefore using its available budget and gathering performance data.
Active not distributed. A possible job status during a campaign cycle. In this status, the job is not distributed to publisher sites.
Applicant. A candidate who has completed the job application process.
Applicant tracking system (ATS). A software-based tool used by companies to manage the recruitment process. This typically includes a company career page displaying all the company’s jobs and enabling candidates to apply for such jobs.
Budget pacing. A campaign strategy used to spread performance and spend evenly across the entire campaign cycle.
Campaign. A group of jobs, run as a campaign, for a specific parent campaign. A campaign is characterized by job inventory, budget, duration divided into monthly cycles, and goals.
Campaign cycle. Each campaign is divided into campaign cycles. A campaign cycle can either be “active,” meaning that it is still running, “idle,” meaning that it is active but doesn’t have any active jobs, “completed,” or “stopped,” meaning that it was ended before reaching completion.
Campaign ID. A single campaign identifier set by the pandoIQ platform. The campaign ID is visible on the overview page and the information pane on the Campaign cycle page.
Candidate. A person who is looking for a job but is not yet an applicant.
Clicks. Clicks is the number of times candidates clicked to view your job.
Click range. This gives the prediction context. Its values—low, medium, and high—represent a range of expected clicks for the job in question and its location. This assumes the job was active throughout the entire campaign cycle.
Conversion rate. This is the ratio of applicants to clicks, which is also known as “Apply rate.”
Completed. A campaign that ran for its scheduled period and is now over.
Cost per applicant (CPA). The average cost of getting a single applicant for a job.
Cost per click (CPC). The average cost of getting a single click on a job ad from a page of search results.
Date picker. This control enables you to view data and performance for the time period that interests you. It is available on the Overview page and the Jobs page.
Days active. The overall number of days the job was active during the selected time period or campaign cycle.
Days prioritized. The overall number of days the job was prioritized during the selected time period or campaign cycle.
Deactivate. The action you take within the pandoIQ platform to make an active job inactive.
Effective CPA (eCPA). The effective cost per click, or the average cost of getting a single click (spend/clicks), including spend and traffic from pay-to-post publishers.
Effective CPC (eCPC). The effective cost per applicant, or the average cost of getting a single applicant (spend/applicants), including spend and traffic from pay-to-post publishers.
Ended campaign cycle. A campaign cycle that ran for its scheduled period and is now over or was stopped before the end.
Ended campaign. A campaign that ran for its scheduled period and is now over or was stopped before the end.
Expanded job. A job that has undergone job expansion and now consists of the original job and one or more job variants. An expanded job’s performance represents the aggregated performance of the original job and its job variants(s).
Expansion applicants. The number of applicants who applied through job variants, excluding the original job’s applicants.
Expansion clicks. The number of clicks on job variants, excluding the original job’s clicks.
Expansion segment. This indicates whether a job that is part of an expanded job is the original job, a job variant, or the expanded job.
First activation. The date the job was first published as part of a campaign.
Inactive job. A possible job status. In this status, the job is part of a campaign cycle, but is not currently published and distributed.
Job. The job position you are advertising.
Job ad. The advertisement published on job sites.
Job age. The cumulative number of days a job has been active since being added to its first campaign cycle.
Job expansion. A pandoIQ feature that creates expanded jobs, or additional variations of an existing original job, in order to increase exposure and performance.
Job ID. The ID your company assigned to the job ad.
Job site. An Internet publisher that enables candidates to search for jobs and either refers them to the employer site to apply or, in some cases, allows them to complete the application directly on the job site.
Job variant. A job advertisement that the pandoIQ platform creates from an existing job ad (known as the original job ad) through job expansion.
Landing page status. This presents the status of the job’s landing page on the career site. It shows whether the page is live (presented) or down (expired or not presented).
Last deactivation. This is the most recent date the job was deactivated and removed from the campaign. If the job is currently active, the cell will read “Active.”
Original job. A job advertisement received from an advertiser and from which additional job ads (known as job variants) are created by the pandoIQ platform through job expansion. Once a job undergoes job expansion, it becomes and expanded job.
Parent campaign. The overarching campaign that contains individual campaigns and their cycles. The parent campaign is used in the pandoIQ analytics tool to easily access all its associated campaigns.
Paused campaign. A campaign whose jobs aren’t being distributed and aren’t spending money.
Predictive analytics algorithm. PandoLogic has many years of stored data and can access it for use in its applications. It has built a model that continuously scans the stored data for jobs with similar attributes to a new active job, and then uses the predictive analytics algorithm, together with current performance data, to produce a prediction of the job ad’s performance.
Predicted clicks. An initial prediction of the number of clicks we expect to have by the end of the campaign cycle. This is calculated once, on the first day of the campaign, and does not change throughout the campaign.
Prioritized job. An active job (excluding jobs that are being deactivated) to which you have manually added a priority tag, indicating that it matters more than other jobs. The pandoIQ programmatic platform then dedicates additional resources to this job, including increased budget allocation and application of other acceleration technologies to boost its performance.
Priority tag. A visual marker in the shape of an arrow that appears next to the job title on the campaign page and, when clicked, indicates that the job is a prioritized job.
Process automation detection service (pandoPA). A software-based tool that checks the status of a job’s landing page on the customer’s career site.
Programmatic advertising. Programmatic advertising uses machine-based algorithms to calculate and execute the best advertising course of action in real-time. It is a way to promote specific ads over others on job site search pages, based on their actual performance and the CPC bid offered by pandoIQ.
Projected applicants. The estimated number of applicants expected by the end of the campaign cycle. This is updated daily at midnight to take into account changes in jobs, actual performance, and any actions taken.
Projected clicks. The estimated number of clicks expected by the end of the campaign cycle. This is updated daily at midnight to take into account changes in jobs, actual performance, and any actions taken.
Req ID. The job’s requisition ID assigned by your company.
Source. A publisher such as a job board, job search engine, or a social platform from which pandoIQ acquires traffic.
Spend. The total amount spent advertising a job.
System ID. A unique ID assigned to a job ad by pandoIQ.
Uptime. The percentage of the day this job was available on your career site's landing page. This metric is only available for accounts that have the pandoIQ uptime sensor set on their career site.
Time unit selector. You can select whether the selected time period is daily, weekly, or monthly. This affects the display of the x-axis (time).
Visits. Clicks that were recorded on the publisher’s site and redirected to the employer's career site. These represent a portion of the total clicks, as there are some clicks that are recorded on the publisher’s site (e.g., Indeed), but do not convert, meaning they are not redirected to the employer's career site.